Psychology 3723F/G Lecture Notes - George Mcgovern, Leon Festinger, Information Processing

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Martin Kavaliers

Document Summary

Retrieval from storage, ease of learning: polarization not gonna talk about it. Information that is consistent with one"s attitudes may often be noticed more than inconsistent information. Dissonance theory, leon festinger, 1957 (lecture 8) Selective exposure hypothesis: people seek out and are more likely to notice information that is consistent with their attitudes approach component consistent info is pleasing. E. g. decide to come to western, feel good when you learn that western is. The best student experience in canada: people avoid and rea less likely to notice information that is inconsistent with their attitudes avoidance component inconsistent info is distressing. E. g. buy a new car, don"t want to see negative reviews of it: possible for one to be true and the other not, early research largely non-supportive, to test hypothesis fairly, must control: E. g. negative review of honda civic are useful to civic owners. E. g. pro-smoking pamphlet might arouse curiosity of non-smokers no difference bc most don"t want to smoke.