Psychology 3723F/G Lecture Notes - Lecture 2: Semantic Differential, Externalization, Shampoo

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Isaacs

Document Summary

University (ex: pride, respect, anger) and corrugator (frowning) muscles: cacioppo & petty (1979) during counter-attitudinal vs. pro-attitudinal message (cacioppo & petty, 1979) In line w/ existing attitudes more activity in zygomatic muscles: counter attitudinal message more activity in corrugator muscles, behavior, how do you act, self-report, ex: triandis" (1964) behavioral differential. Measures can assess: overall attitudes, each dimension separately, ambivalence. Ambivalence: predicts polarized responses toward attitude object. Intracomponent w/in single component; two different ways you feel or think or behave toward attitude object. Intercomponent disagreement b/w two different components (affective vs. cognitive creating conflict: potential vs. felt ambivalence, explicit vs. implicit attitudes. Smith, bruner & white (1956: object appraisal, social-adjustment, externalization. Daniel katz (1960: knowledge (similar to object appraisal, utilitarian (similar to object appraisal, value-expression (similar to social-adjustment but exactly same, only in terms of social, ego-defence (similar to externalization)