Psychology 3723F/G Lecture Notes - Lecture 3: Gordon Allport

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

Lecture 3: chapter 3: in uence of attitudes on info processing & behaviour. Gordon allport: attitudes determine for each individual what he will see & hear, what he will think and what we do - methods to nding way about in an ambiguous world. Give them resources to do it reducing barriers making it easier. Attitudes & information processing: attention, interpretation & memory. ** more ambivalent ppl can change attitude more easily. ** motivated to support existing beliefs have faith in our view of the world. Selective attention: overall attitudes > like to attend to certain things as opposed to others. We pay more attention to things supporting our existing attitude. Eg: knobloch-westerwick & meng: ps read articles on 4 different topics (v1 = pro, v2 = con) Ps more likely to pick the article that supports your attitude. Ps spent more time reading the article that supports their attitudes (attitude-consistent)