Psychology 3723F/G Lecture Notes - Lecture 3: Double Jeopardy, Psych, Vegetable Juice
Guide what we notice, perceptions, thoughts and behaviors. Impact and guide how we think, feel and act. Most behavior change targets changing people"s attitudes based on assumption that it will translate into behavioral. Your behavior has audience in context of apartment complex competition (norms) We are not passive observers biases ambivalent attitudes are not going to drive someone to maintain belief as much as strong attitudes we like to keep our attitudes and beliefs consistent. Overall, attitudes selective attention choosing what to pay attention to. Evaluated people"s attitudes and gave people 8 articles on 4 different topics to read. Tested whether people"s pre-existing attitudes going to lead them to choose article that supports or contradicted their attitude. Results: people read both articles but spent 1/3 more time reading articles that supported their existing attitudes. We are driven to choose and seek out info that confirm our beliefs: double jeopardy w/ news outlets producing biased subset of news articles if.