Psychology 3723F/G Lecture Notes - Lecture 4: Theory Of Reasoned Action, Collectivism, Condom

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Isaacs

Document Summary

Theory of reasoned action (fishbein & ajzen, 1973) Biggest predictor of behavior is stated intention to engage in that behavior. Collective self - trafimow, triandis, & goto (1991) Individualistic cultures emphasis on personal accomplishments, achievements, and characteristics; i ; more likely to define self as private. Collectivistic cultures emphasis on social ties, harmony, and living up to society"s norms; we ; more likely to define self as collective. Asked participants questions: questions of individualistic culture: think about yourself, your expectations, and how you are different from your family , questions of collectivistic culture: describe what you have in common w/ friends and family . Results: activating individualistic self attitudes, activating collective self subjective norms. Thinking about your attitudes wilson, dunn, et al. (1989) What are reasons for your attitude toward x . Subjective norm (males) intention (females) = non-significant. Gender differences: power and relationship duration: couples w/ female having more power, her intentions most significant.