Psychology 3723F/G Lecture Notes - Lecture 3: Semantic Differential, Level Of Measurement, Operationalization

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: P. Palma

Document Summary

Not always: manifest variables variables and factors we can directly measure and observe and infer about latent variables from them. Operationalization of attitudes: operationalization or operational definitions are how we define a construct into variables that we can quantitatively measure, understanding theories and models of attitudes helps understand how we operationalize them. Explicit attitudes: conscious awareness, freely recall can measure by just asking about it. Interval scale: assume equal distance between categorical labels but has no meaningful zero point: ratio scale: possesses meaningful zero-value. Evaluative factor assess whether something is good or bad. Feeling thermometer: biden, warren, sanders example, open-ended text. In the space provided, please indicate your attitude towards [attitude object] where 0 50 indicates unfavourable attitudes and 51 100 indicates favourable attitudes. Technically it"s an ordinal scale: higher the cronbach"s alpha, the more items are related to each other, more likely they will measure the same attitude. First 2- economic attitudes, next 2 cultural attitudes.