Psychology 3740F/G Lecture Notes - Lecture 10: Counterargument, Psych

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Supportive defense: arm yourself with arguments that support your position. Refutational defence attitude inoculation: recognizing possible counterarguments along with relevant defenses to them, more effective than supportive defense, can be used by the persuader. Strategies for resisting persuasion: attitude bolstering, counter arguing, social validation, negative affect, assertions of confidence, selective exposure, source derogation. Experiment 1 results: persuasion resisted equivalently across conditions, participants less certain of attitudes in the 10 second condition (control and 60 second condition did not differ) Experiment 2 method: unlimited time to make counter arguments, false feedback: strong or weak counter arguments. Experiment 2 results: equivalent counterarguments made in strong vs weak feedback conditions, similar attitudes, bigger drop in certainty in weak feedback condition, attitudes were significant predictors of their intentions in the strong feedback condition. Experiment 3 results: similar attitudes, certainty increased by credibility and perceived counter argument strength, highest certainty when strong arguments used against expert.

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