Psychology 3740F/G Lecture Notes - Lecture 9: Psych, Attitude Change, Cognitive Dissonance
Things that influence attitudes: attractiveness, fame, mood, lowball, likeable manager, number of arguments. Framing: the way a question is formulated which can influence the decisions people make. Motivation and ability: high motivation and ability make people more likely to consider relevant arguments, can help to override irrelevant info irrelevant info can still be used when content is ambiguous or contradictory. When they were in the affirmation condition, their inner concepts were less threatened. Match a persuasive appeal to attitude: affect based appeal -> affect based attitude, cognitive based appeal -> cognitive based attitude. Haddock: need for affect vs need for cognition. Murray et al: social adjusted versus instrumental versus value expressive function: social adjusted join this club, were cool, we do cool stuff. Instrumental i can get you cool jobs and opportunities: value expressive fashion and makeup and how this will communicate what you value to the rest of the world.