Psychology 3780F/G Lecture Notes - Lecture 5: Maner Sharif, Response Bias, Cortisol

• School: Western University
• Department: Psychology
• Course: Psychology 3780F/G
• Professor: Erin Heerey

Document Summary

Likert scales; directly asking people; semantic differential scales (good bad). lack of introspective access (can"t account. Strengths: relatively simple to construct, administer, and score. Weaknesses: for unconscious/uncontrolled processes), self-presentational concerns (not wanting to appear poorly to researcher; implicit measures were developed to get around these problems). Goals of implicit measures: assess inaccessible knowledge, and resist self-presentation. Salient information draws attention: longer amount of time spent reading. Eye tracking direction (e. g. dot-probe task): lingering gaze, slower reaction time, measures attentional bias and selective attention. Men fixate longer on face and pubic area in other men and women fixate longer on face. Research has used the dot-probe task to measure interest toward attractive potential romantic partners: maner, galliot, and miller: higher attentional adhesion in mating prime in single participants; committed participants don"t pay as much attention to it. Potential to influence cognition, emotion, and behaviour (misattribution priming; conceptual priming; affective/evaluation priming).