Factors Affecting Conditioning
Law of Effect
What are the factors that influence conditioning?
What is the difference between classical and instrumental conditioning?
How is behaviour maintained by its consequences?
Classical Conditioning of “Love”?
Reinforcement affect model
Arousing stimulus (e.g. music) --> Positive feelings --> Positive evaluation
Arousing stimulus (e.g. music) --> Neutral stimulus (stranger) --> Positive
evaluation (like stranger)
May and Hamilton (1980)
Female students listen to:
Rated attractiveness of male photos
Higher attractiveness if positive music is playing in the background
1. Latency (CS - CR)
1. Output measure
1. Forward Pairing
CS occurs before UCS
1. Simultaneous pairing
CS occurs at same time as UCS
1. Backward pairing
CS occurs after UCS
Forward pairing is best with CS - UCS
Interval = 0.5 second
Pair primary CS with another neutral stimulus (secondary CS)
Not very effective... CS - UCS bond is no longe