Conforming to the Majority
Obedience to Authority
Why do people conform?
Why do people obey?
Is this a “normal” or an “ abnormal” behaviour?
Norms: Conventions, customs and laws that apply to a group’s behaviour
Conformity: A change in attitude, behaviour or belief brought about by the
real or imagines pressure from others
Conformity Private acceptance, or compliance
Non Conformity Independence, anti-conformity
Models: Our behaviour may be shaped by models, even in the absence of
direct intentional influence
Response disinhibtion: Model performs desired, but prohibited act
o Crossing on red
o Media Violence
Increase in suicides following 35 highly publicized suicides in 1950-1969
o 200 after M. Monroe in 1962
Model performs “legal” behaviour… then we copy
o E.g. Yawning and head nodding
Conforming to group pressure
Informational Vs. Normative