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Social Influence.docx

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Department
Psychology
Course
Psychology 1000
Professor
Prof
Semester
Fall

Description
Social Influence Conforming to the Majority Obedience to Authority Why do people conform? Why do people obey? Is this a “normal” or an “ abnormal” behaviour? Social Influence  Norms: Conventions, customs and laws that apply to a group’s behaviour  Conformity: A change in attitude, behaviour or belief brought about by the real or imagines pressure from others o Conflict  Conformity  Private acceptance, or compliance  Non Conformity  Independence, anti-conformity Subtle Influence  Models: Our behaviour may be shaped by models, even in the absence of direct intentional influence  Response disinhibtion: Model performs desired, but prohibited act o Crossing on red o Media Violence  Increase in suicides following 35 highly publicized suicides in 1950-1969 (Phillips, 1989) o 200 after M. Monroe in 1962 Response Facilitation  Model performs “legal” behaviour… then we copy o E.g. Yawning and head nodding  Candid conformity Conforming to group pressure  Informational Vs. Normative  Inform
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