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Lecture 5

Social Psychology - Week 5.docx

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Sociology 2234E
Charles Levine

Lecture 4 - 6 questions as an orienting logic – template - psychoanalytic – thing inside – emotions and drives you don’t understand - attempts to unlock ‘the hidden you’ Theory 2: Behaviourism - 3 underlying assumptions: - assumes the principle of behaviourism  makes an assumption about a methodological principle  doesn’t care about interior – BEHAVIOUR ONLY 1. assumes reasonable to restrict study of humans to the study of their behaviour – anything observable 2. assumes hedonism – does things in order to get pleasure – doesn’t tell you what the objects are – you avoid noxious stimuli (things that are painful) – pleasurable teaches us, enable us to learn, pain = extinguish/do not engage 3. associationism – biogenetic makeup – humans have brain capacity to associate things that are approximate to one another - these assumptions explain why we do what we do - looks to objects to explain what we do - if behaviourist wants to know why, he must consider 2 things: o knowledge of relevant objects o understand nature of contact with them  reinforcement schedule - how relationship to objects reinforces what we do - Source of data o observable behaviour o knowledge of relevant reinforcement schedule  reinforce can lose value if constantly given o an object per say does not constitute reinforcement o the ability to reinforce/influence behaviour – the stimulus makes it positive or negative - Motivation o stems from drives or inner needs states  drive deprivation/satiation - Conscious o doesn’t take too seriously o some will admit something is going on in the mind and some will admit we are aware of it o interiorized prior learned stimulus and responses o no importance to it - Unconscious o ignores it o constitutes things that influence you behaviour without you knowing o unknown reinforcement schedules o become aware of your schedule (reinforcement) - External Environment o anything outside you o you have to understand how environment – influence you to understand them - sociocultural o one way of talking about the environment - behaviourism is relative in principles – simplistic (how environment conditions us) - powerful set of assumptions Theory 3: Cognitive - about thinking – how we do and what we think - how: referred to as the form/structure of cognitive processes  how thought processes are structured – form of cognition - what: content of cognition - Form/structure: how cognitive operations are associated with one another - object and content may or may not matte
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