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Sociology (3,240)
Lecture

appropriation.odt

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Department
Sociology
Course
Sociology 2239
Professor
Young- Hwa Hong
Semester
Fall

Description
Appropriation -Appropriation -taking cultural tendencies or artifacts and making it a commercial process (fashionable) -American cowboys -became part of American nationalism -ideal of being strong -actual is nothing like the ideal (were landless proletariat) -were aboriginal vest, Mexican hat -American cowboy is appropriated to revealAmerican nationalism -Vancouver Olympics -appropriated Inuit symbol -suggest Canadians get along well with aboriginals -dove real beauty -appropriate the feminism agenda -understanding consumption (mass)production V ^ (mass)consumption < (mass)distribution > (Ad) -not just about economy, also about social structure -constructs identities/meanings -starbucks, tim hortons, coffee time -the production of goods vs. The production of needs/desires -consumption is about desire -Fordism and Post-Fordism -Fordism -Henry Ford -construction of assembly line -mass production -Fordism is the marking of mass production -working schedule is inflexible -speed and time are fixed -standardized work routines -(film: modern times; charlie chaplin) -Post-Fordism -1970s after oil c
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