Sociology 1025A/B Lecture Notes - Lecture 13: Mass Media, Augmented Reality, Social Learning Theory
19 Dec 2016
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Document Summary
Prior to the internet, the mass media consisted of books, newspapers, magazines, cinema, recordings, radio, and television. Youtube is considered to be a media disruptor and a force to be reckoned with because it is a distributor of popular culture and a creative outlet. It is a disruptive force because it is. Tomi t. ahonen considers smartphones and augmented reality to be the seventh and eighth mass media. Modern forms of media are referred to as new media and include the internet, video and computer games, and cellphones with downloadable applications. The internet changed all of the traditional forms of mass media (books are now available online, radio audio streams can now be accessed over the internet, etc. ), but new forms of media didn"t eliminate the traditional ones, which have features we still enjoy for their own unique experiences (e. g. , watching a movie on a big screen or listening to a radio).
