Sociology 2105A/B Lecture Notes - Lecture 6: Working Memory, High Tech, Digital Native

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Lecture 6: the mediated world and technological influences. The extent to which young people are the primary agents in their use of technologies, as opposed to being exploited by other interests: manufacturers pumping sales, mo(cid:374)itori(cid:374)g users" (cid:271)eha(cid:448)iors/attitudes, (cid:272)olle(cid:272)ti(cid:374)g i(cid:374)for(cid:373)atio(cid:374) for (cid:373)a(cid:374)ipulatio(cid:374) purposes. Manufacture of consent (convincing people to consent: origins: war mongering, the voting franchise, public relations. Usage issues for consumers: displacement effects: behavioral and subjective. Behavior: structure = lower social skills, physical and mental health (related to extreme uses of technology) U(cid:271)je(cid:272)ti(cid:448)ity: (cid:272)o(cid:374)te(cid:374)t = (cid:272)o(cid:374)s(cid:272)ious(cid:374)ess of (cid:449)hat is (cid:862)i(cid:373)porta(cid:374)t(cid:863) a(cid:374)d e(cid:374)ergies focused on those interests (e. g. cultural illiteracy low level of knowledge is to benefit of the elites. Working memory can hold only 3-4 items at a time: solution is for the brain to create parcels of sub-items. Chunking knowledge in deep memory schema = 100s of organized facts ready for recall into individual items. Without underlying units of information, cannot efficiently understand and process higher order information.

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