Sociology 2172A/B Lecture Notes - Compulsive Buying Disorder, Mary J. Blige, Aboriginal Peoples In Canada
28 Nov 2012
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Use of subliminal sexual symbols or objects. Claims through these sexual messages you can get consumers to do what you want them to do. Ritz cracker: claims the word sex is seen in the cracker. Sub threshold stimuli: when you see some message below the threshold consciousness: example, seeing popcorn eaten on the screen. Masked stimuli: give you a message followed by an overriding stimuli that is much more dramatic. Unattended stimuli: something you could call embedded images: example, an object shaped in such a way its formed in the contour of a woman"s body. Figurally transformed stimuli: example, if you play a song backward it has some kind of subliminal message. Abc rejected kfc"s hidden message ad because of policy against subliminal advertising. Kfc ran an ad that looked like a normal ad until you play it slowly and shows that you can go to the website to get a free coupon.
