Sociology 2172A/B Lecture Notes - Lecture 8: Wine Tasting, Tiger Electronics, Jerry Maguire
12 Dec 2016
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70% of people think that advertisers use subliminal advertising. Subliminal when focuses on something else you do not see what is going on, but subconsciously you recognize it, usually a sexual or phallic imagery, then associate sex with product, that good feeling is related to product. Floss campaign only notice what is in teeth, not weird stuff in ad. Replication if it cannot be replicated with another group of people, and no one else can find same results then what you say is useless, and doesn"t make relevance. Wilson bryan key -1970"s: subliminal seduction, media sexploitation, use of subliminal sexual symbols or objects, use of phallic imagery and if they are effective, famous claims ritz cracker word sex is written in the cracker. Ice cubes ad for gilbert"s gin the cubes spell sex: not consciously picked up by brain, but subconsciously picked up, yielding secual arousal, giving product pleasurable aspect.
