Lawyer said if it is recognizable to the public means it can violate trademark and reflect companies in bad light. Western pizza western took to court because they say western with the purple colour that they are infringing on western, can keep western pizza if he changes the colour. Culture language, communication, courtesies, rituals, roles, customs, relationships, practices, expected behaviour, values, thoughts, manners of interacting i. e. please and thank you important here but not in other places. Society: large social grouping, share same geographic territory, same political authority, and dominant cultural expectations, not born into culture, passed on from person to person, socialization process. Title is about ad industry created to sell products that were making, increase demand to meet supply. Consuming so many products and producing so much that it is not sustainable. Advertising as culture things are for direct access to desire, love etc. , essentially offering this idea of (cid:374)or(cid:373)alit(cid:455) that does(cid:374)"t a(cid:272)tuall(cid:455) e(cid:454)ist.