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2 Persuasive products.docx

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Department
Sociology
Course
Sociology 2172A/B
Professor
Gale Cassidy
Semester
Fall

Description
Persuasive products Images, rhetoric and emotions has been identified as key elements of persuasiveness, they are not synonymous with it - Persuasiveness is a relative judgment leveled at the effects of advertisement or their capacity to make a difference - Intended to recognize persuasiveness not as a function of any given element or combination of elements but as a historically contingent judgment Puffs, advertisements and campaigns: definitions of advertising product - All three words deployed at various times to describe the products of advertising, and each as its own distinctive associations o Advertisement: traced to 16 century attempts to establish bureaus or registry offices where by ready helps will be offered to the supply the wants of everyone without prejudice  Synonym for announcement or notice th o Puff: 18 century meant to convey a boosting or inflation of the re
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