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Lecture

Advertising & Sociology.docx

9 Pages
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Department
Sociology
Course Code
Sociology 2172A/B
Professor
Gale Cassidy

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Description
Advertising 1/15/2013 9:41:00 AM Ambient Advertising  Intrusive ads in public places  Ad clutter is everywhere, must stand out somehow Criticisms within industry  Bob Garfield – journalist “environment pollutants”  We started seeing unique advertisements in the 1980s  Started seeing advertising in parking lots, bus shelters, washrooms Example of Social Advertising  Creative, can be offensive but often sends an important message Advertising in the sky  The expense is justified  Readership 80%, a little under 80% retention Outer Space Advertising  “Advertising in outer space that is capable of being recognized by a human being on the surface of the Earth without the aid of a telescope of other technological device.”  McDonalds, Coke, and Nike are interested o Why are they interested? 80% of coke is sold outside of US now FAA Writes “Space advertising is a new form of advertisement that may become more widespread as the space industry develops…Objects placed in orbit, if large enough, could be seen around the world for long periods of time. Their visibility in the sky could have adverse effects on the general public and astronomers. Large advertisements could destroy the darkness of the night sky. Their size and light emissions could impede astronomical observations that rely on a dark celestial environment. These are the type of adverse effects that indicate advertising is obtrusive” Stealth Endorsers  Use or wear products in public appearances, interviews  They are branded, they are not promoting it aggressively, they just use the product  Watch merchants of cool, we become cynical AshleyMadison.com wants naming rights for Meadowlands after city of phoenix wouldn’t play ball Body Tattooing  Building brand awareness for edgier companies  “goldenpalace.com” woman sold her forehead for a tattoo for $10,000  Tattooing on Athletes o Nevada Athletic commission (NAC) for Boxing o “If they want to advertise on the trunks, it is fine with us. But we feel that the body is not meant to advertise.”  It was demeaning to the sport  They thought the ink might be unsafe Product Placement  James Bond tomorrow never dies visa ad has the highest product placement cost New ways to integrate advertising & content  For ex: Will and Grace: character was wearing green polo shirt, there was a mini ad that asked audience to go to the website, NBC,  The site sold $3000 worth of tshirts in the next five days  In the future, Interactive TV, if you see something that you like on TV, you can click on it and order it In Movie  Cinema boasts people are sta  Ralph Nader says” customers should have a choice as to how they use their time. The choice should be theirs to make, not the movie theatre’s to make for them. Time is precious to Americans these days. We don’t have time to give away to the advertising industry for free. Movie industry has no business taking that time through deception. We should be calling for commercial-free movies,. Movie theatres should be a sanctuary, a refuge from the ad barrage. Cycle of Consumerism (identified as an addiction) Advertisement -> Purchase -> Indebtedness -> Alienation - Alienation: where consumers realize that the product fails to fulfill their emptiness. All of us have some sort of addiction one way or another What is the Role of Advertising?  To manipulate us into buying with little reflection  Even if a particular ad doesn’t make you buy a particular product, it is still promoting consumerism Advertisements  appeal to our insecurities  solve our problems  achieve happiness & freedom  restrain our distastes o ex: in car ads, showcases the features, leaves out the bad things Lower-class marketing (to capture that social class market) Marketing experts  Associate success & social standing with products  Sell them stuff that well-off people possess Lower-income individuals  Buy cars, cell phones, clothing What are the Consequences?  Decreased savings  Consumer debt  Personal bankruptcies  Credit card ownership  1.5 trillion, first quarter of 2011, Canadians have that much debt  our savings are going down  personal bankruptcies in all time high  Avg Canadian has 3 credit cards 1870s,  The beginning of consumerism, separate stores turned into department stores  Marshall Fields in Chicago  John Wanamaker in Philadephia Buy Now, Pay later  General mastresmuatsumoto Exam: Auto mobile dream question SIGNIFICANT EVENTS 1925 Henry Ford- could hvave his cars in any colour you want, as long as it was black. Fisir=aer= 1945 – pop up consumer age 1950s dieters club Early 1960s Hipsers ahat8c Mainstream americans - viewed them with conte
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