Sociology 2172A/B Lecture Notes - Charlie Sheen, Tiger Woods, Gordon Gekko
13 Feb 2013
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Document Summary
Ad clutter is everywhere, must stand out somehow. We started seeing unique advertisements in the 1980s. Started seeing advertising in parking lots, bus shelters, washrooms. Creative, can be offensive but often sends an important message. Readership 80%, a little under 80% retention. Advertising in outer space that is capable of being recognized by a human being on the surface of the earth without the aid of a telescope of other technological device. 80% of coke is sold outside of us now. Space advertising is a new form of advertisement that may become more widespread as the space industry develops objects placed in orbit, if large enough, could be seen around the world for long periods of time. Their visibility in the sky could have adverse effects on the general public and astronomers. Large advertisements could destroy the darkness of the night sky. Their size and light emissions could impede astronomical observations that rely on a dark celestial environment.
