Advertising and the other

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Advertising and the other
Minority groups only white sells.
Advertisers were worried about alienating white base. Prior to 60’s was so
racist not even called racist because it wasn't considered?
Minority populations were low end consumers, so you didn't have to
appeal/please them. Had to keep up to white norms to not offend white
consumers.
Either ignored minorities all together,
“Pancake days is happy days”
o Stereotypical. Perceived way of black people speaking. “Happy slave”
is not realistic.
Cardboard cutouts that you put clothes on. Barefoot and tattered clothes. Buy
pancake mix, and you could get better clothes to dress them with. “More
civilized outfits”
General trends
1. Minorities as invisible
a. Minorities have been ignored by mass media unless its convenient to
do otherwise.
b. How often do you see native Canadian in an ad, in a positive way?
c. Asians in ads? As we get greater population, they have an increase in
ad appearances.
d. Rarely do you see ads with people from the Middle East.
2. Minorities as a social problem
a. Minorities are ignored, and shunned. They aren’t included in the
majorities of societal advertising.
b. Sometimes see minorities in ads, but usually when being shown as
negative something wrong in society.
3. Minorities as tokens
a. Token: minorities put in to advertisements just to “make it right”
4. Minorities as stereotypes
Examples:
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Document Summary

Advertisers were worried about alienating white base. Minority populations were low end consumers, so you didn"t have to appeal/please them. Had to keep up to white norms to not offend white consumers. Cardboard cutouts that you put clothes on. Buy pancake mix, and you could get better clothes to dress them with. As we get greater population, they have an increase in ad appearances: rarely do you see ads with people from the middle east, minorities as a social problem, minorities are ignored, and shunned. Acura super bowl ad was deemed racist. Social media: acting as police force for ads. Ads are pulled or shut down faster than ever before. [advertisement for intel multiply computing performance and maximize the power of your employees] simmer stance lined up, man standing tall in dressy-casual in the middle. [pop chips these are the bombay ] ashton kutcher with two thumbs up. Commercial of black singer for bk and fried chicken.

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