Sociology 2172A/B Lecture Notes - Health Promotion, Mothers Against Drunk Driving

3 views2 pages
Published on 19 Apr 2013
School
Western University
Department
Sociology
Course
Sociology 2172A/B
Professor
Apr. 10 /13
Social Advertising
Examples of Social Advertising
- Ancient Greece and Rome
Campaigns to free the slaves
- England
Campaigns to abolish prisons
Gain voting rights for women
Abolish child laborers
- 19thC America
Temperance Movement
Prohibition
Suffrage Movement (empower women)
Push to regulate drug industry(safe drugs) and provide safe food
- Canada
Most advertising $ is spent by Can. government
Health promotion, diabetes awareness, etc
A lot of health promotion campaigns
Eg. Anti smoking, nutrition, family planning, etc.
Advertising regarding environment
Eg. safe water, clean air, preserving enviro
Education
Eg. Stay in school campaigns, literacy
Economy
Boosting job skills
United Colors of Benetton
- International Italian company
- Style of advertising has not changed very controversial
- Black/ white contrast in a lot of advertising
- A lot of advertising on billboards
- Most prolonged controversial ad campaign in history
- *** Selling “social consciousness” ***
Campaigns with ideas bout:
- Racism, sexism, human rights, animal rights, environment
- Ads don’t show anything about their product
- “Produce image of global concern”
- Humanitarian spin on advertising
Target audience:
- Affluent people between the areas of 18-45
- Impressionable
- People tired of fake ads
Unlock document

This preview shows half of the first page of the document.
Unlock all 2 pages and 3 million more documents.

Already have an account? Log in

Document Summary

Push to regulate drug industry(safe drugs) and provide safe food. Most advertising $ is spent by can. government. Eg. safe water, clean air, preserving enviro. Style of advertising has not changed very controversial. Black/ white contrast in a lot of advertising. Most prolonged controversial ad campaign in history. Racism, sexism, human rights, animal rights, environment. Ads don"t show anything about their product. Affluent people between the areas of 18-45. White, black, yellow doesn"t matter skin color, our hearts all look the same. Many ads with black & white contrast. Unhate campaign video of people who hate each other all hugging/kissing each other. Obama kissing president of venezuela no permission given, cant use. Convey message of concern and connection to world. A marketing ploy just out to make money, don"t really care about the issues. Need to be dramatic to get the point across (fine line before you offend people) Drinking and driving has changed dramatically since campaigns.

Get OneClass Grade+

Unlimited access to all notes and study guides.

YearlyMost Popular
75% OFF
$9.98/m
Monthly
$39.98/m
Single doc
$39.98

or

You will be charged $119.76 upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.