Sociology 2172A/B Lecture Notes - Health Promotion, Mothers Against Drunk Driving
19 Apr 2013
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Push to regulate drug industry(safe drugs) and provide safe food. Most advertising $ is spent by can. government. Eg. safe water, clean air, preserving enviro. Style of advertising has not changed very controversial. Black/ white contrast in a lot of advertising. Most prolonged controversial ad campaign in history. Racism, sexism, human rights, animal rights, environment. Ads don"t show anything about their product. Affluent people between the areas of 18-45. White, black, yellow doesn"t matter skin color, our hearts all look the same. Many ads with black & white contrast. Unhate campaign video of people who hate each other all hugging/kissing each other. Obama kissing president of venezuela no permission given, cant use. Convey message of concern and connection to world. A marketing ploy just out to make money, don"t really care about the issues. Need to be dramatic to get the point across (fine line before you offend people) Drinking and driving has changed dramatically since campaigns.
