Sociology 2172A/B Lecture Notes - Hilda Clark, Cola Wars, Fur Clothing
19 Apr 2013
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Polarization keep everyone close together, countries isolated unto themselves. Integration moving around, one community as a whole, interdependence between countries. What it means to be american is being sold around the world. Look at what advertising is telling people in other countries. Selectively reinforcing certain values, lifestyles, and role models . Now, products that only the wealthy used to have can be purchased by anyone. Intro of technology that produced products that were not available before because cost of production went down. Access to goods expanded to entire populations: now happening on a global scale. Now: american products are available to people who couldn"t afford them in the past. 1900 exposition in paris good replaced other aspects of culture to meet emotional needs. Built on 100 years of american life. Contained 9mg of cocaine per glass: also had alcohol, people started complaining of headaches. First billboard in america created by coke on a traintrack.
