Sociology 2172A/B Lecture Notes - Lecture 3: Consumerism, Marketing Strategy, Hippie
19 Apr 2013
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* responsible for history readings even though no lecture. We buy things because we think that we need them. 1950: we spend $ we"ve earned to buy things we need to impress people we like. 2000: we spend $ we haven"t earned to buy things we don"t need for people we don"t consumers are rewarding corporations by buying what is suggested like. Consumerism: is the preoccupation with the acquisition of good to satisfy needs through material things. 20% of the industrialized world are using up 80% of natural resources being consumed also producing the access waste. Avg american uses 30x the goods of those in the developing world. Associate success with new & better things. Advertisement purchase indebtedness alienation: advertisement tells you what you need to me happy/successful, ect. We know on some level it"s not true: purchase, indebtedness spent money on what the advertisements told you. May need to adjust budget, second job: alienation.
