Park boys: agreement between a manufacture and media company, 90% involve no exchange of money, ford & chevvy fight over who had the good guys car in the movie, product placement dates back to the 1800s. 1800s debut: http://www. youtube. com/watch?v=j4hp2fl8lie: sunlight (soap) advertised in a march, e. t. Putting something to cover the apple on a macbook: if movies put an obscure brand you"re more likely to notice it, american idol coca cola, breakfast television tim hortons. James bond drinking heineken and then getting in an accident. When product placement goes bad: reebok"s breach-of-contract suit in jerry maguire, movie was supposed to end with a full length commercial with the closing credits, out of court settlement of million. Tomorrow never dies: 1997, largest product placement up to this 1997, over million in marketing campaigns, james bond went on to advertise for visa, bmw, heineken, erickson, loreal.