Sociology 2172A/B Lecture Notes - Lecture 7: Sut Jhally
Document Summary
Anti littering campaign in toronto using litter in posters. Sociology 2172 advertising and culture: had to be stopped for copyright issues the companies complained that their products were being shown in a bad light. Courtesies: rituals, roles, relationships, vales, manners of interacting. Society is where we have our culture a large social grouping. We share the same geographic territory, and the same political authority and dominant cultural expectations. Our culture is passed down from person to person through socialization, from one generation to the next. Culture consists of: body of learned behaviours, acts like a template perceptions of society fits into template. Culture consists of: mental processes, beliefs and values. When doing research, focus on behaviour and material possessions, quite often there can be a difference between what you think you will do and what you will actually do. Focus on what they"re actually doing, not what they think they will do. Video: advertising and the end of the world.