Class Notes (839,574)
Canada (511,407)
Sociology (3,307)
Gale Cassidy (425)
Lecture

nov 28 lec - children and advertising (word).doc

3 Pages
73 Views

Department
Sociology
Course Code
Sociology 2172A/B
Professor
Gale Cassidy

This preview shows page 1. Sign up to view the full 3 pages of the document.
Description
nov 28 lecture Children&advertising billboardsthatlookback - first in N.A was cocacola - new form in 2008 - billboard has a camera in it and recognized how long and who are looking at your ads - some people not happy because of camera issue - invading privacy - company says they don’t keep the pictures - also arguments against red light cameras - ikea and mcdonalds uses it too - rather than just trying to guess who your target audience is they can actually know - with the internet they can track what your doing so traditional advertising had to step up and do the same Childrenandadvertising - some people think its a bad idea to market to young people - the critical look is taken with regards to children - in quebec they banned all advt to kind under 13 - there is guidelines to advertising to kids - not allowed to use cartoon characters for advertising to kids - so advertisers make up characters Pester power ** - get kids to pester parents to get the product - 2 kinds - persistent nagging - ask over and over again - old fashioned less sophisticated - importance nagging - they say they need something in order to do better, make parents experience guilt, parents substitute these things for time Building brand name loyalty - naomi klein - no logo - book - mid 1980s- birth of a new kind of corporation - create a brand loyalty - really important to build it early - primary focus is to create an image to go with the brand name - according to the center for a new american dream at 6 months kids will be able to identify mascots and corporate logos - at 2 years brand loyalties established - at 8 years 300 brands can be identified and recognized - and then in school it becomes important to have the most popular gear - brand marketing must begin with children why is it so important they advertise to children? 1. kids have their own purchasing power - and have more money than before 2. influence parents buying decisions - ex. kids impact parents vehicle choice - automobile companies and banks target kids the most now 3. become adult consumers of the future foryears - companies have been cultivating brand recognition in children now - adult-oriented business getting in on act - banks will keep you all your life - starts when your little making a savings account - they convince you about all the things you need to do for the future - magazines launched kid & teen editions - the ads in these are for traveling - adult related products - internet - we know more than
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit