Sociology 2172A/B Lecture Notes - Lecture 8: Anheuser-Busch Brands, Paper Doll, Afro
16 Dec 2018
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Aunt jemima: poor grammar, dressed as a mammy, paper doll, inexpensive products, ex. Enlist in us army vs. vogue cover of lebron james: woc, lying down, desert location, faces painted, exotic addition to ads, ex. Life cereal: cinnamon, maple & brown sugar flavours advertised with coloured children, the original is white, ex. Intel: black men bowing down to a white powerful male, plantation-esque, banned, deemed to be racist, ex. 2016 asian laundry detergent commercial: the domination of a black woman by a white woman, biggest controversy was in north america, ex. Coolest monkey in the jungle h&m: major controversy, ex. Nivea: the socially unacceptable look has dark skin, an afro, facial hair, etc. Monkey" used as a racial slur: re-civilize yourself . Michelob ultra: an older man biking, very unlikely. Us: we are focused on production, and when you stop producing you are not worth focusing on, demeaning depictions, ex.
