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Introduction .pdf

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Department
Sociology
Course
Sociology 2172A/B
Professor
Gale Cassidy
Semester
Spring

Description
Tuesday, January 14, 2014 Introduction • “Advertising is a very considerable part of our total culture. It is not separable from any of the other activities our world.” “All advertising advertises advertising.” - Marshall McLuhan (1968) • Advertising now considered a social institution (religion, politics, etc.) • Product advertising began during the Industrial Revolution, prior to that advertisers advertised services not goods • SocialAdvertising = MAAD, Same Sex campaign,Anti-Smoking • Advertising contributes to our values & norms which guide peoples behaviour ▯ Why advertising is studied in Sociology ? 1. Distribution of Resources (economic) 2. Impact on Society (3500 ads per day prior to computers) 3. Agent of Social Control (Influences in Society: as a youth your paren
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