Tuesday, January 28, 2014
“We invented credit cards, suburnam shopping malls, and day care just to make our consumerism
more efficient. We sent our wives, husbands, children, and grandparents out to work, just to pay
for all the stuff we weaned - needed - to buy.”
Korten’s When Corporations Rule the World 1995
What is Consumerism?
- Consumerism is the preoccupation with the acquisition of goods to satisfy needs through
- Have we developed unsustainable consumption patterns?
How have we reached this point?
C Wright Mills
- Personal or Social Issues
- Trend of consumption is major contributor to deterioration of our environment
- Industrial World: 20% of population using 80% of the world’s resources
- AverageAmerican uses 30 times the goods of someone living in the developing world
Cycle of Consumerism
- To manipulate us into buying with little reflection
- Appeal to our insecurities
- Solve our problems
- Achieve happiness & freedom
- Lower class marketing: Value of associating success & social standing when advertising
to people who aren’t well off, lower well individuals more likely to spend money on things
that will give them instant gratification
- Restrain our distastes: Cars destroy our environment but advertised to conquer mother
nature, & to environmentally friendly
What are the Consequences?
Consumerism: Material Goods
Consequences: Decreased Savings, Consumer Debt (200,000 per family of four on average)
Personal Bankruptcies, Credit Card Ownership (Average Canadian over 18 have 3 credit cards)
Page ▯ of▯3 The Store is Born
- 1870s Marshall Fields in Chicago
- John Wanamaker In Philadelphia
- One of first places