Sociology 2172A/B Lecture 7: week 7 soc
Document Summary
Using sex to sell: the topic of using sex in advertising will come up again when we look at advertising and gender. And this is an ad for jeans. http://www. youtube. com/watch?v=7lqprqh2ksq: this very suggestive ad is selling submarine sandwiches, which have a phallic shape; however, the ad is quite silly. The following ads illustrate how sex is used to sell all kinds of products. I ask students in class to guess what is being advertised here. Calvin klein"s underwear campaign: calvin klein, known as the bad boy of advertising" in the 1980s, used sex to sell extensively. Other companies have emerged since, like abercrombie & fitch and tom. Ford: klein"s campaign ads showing children dancing in their underwear was controversial and led to him voluntarily pulling the ads within 24 hours of release. Some would argue that there is no need to advertise children"s underwear at all: the ad on the right below was very problematic for several reasons.