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05 Mar 12 - Advertising and Society Problems.docx

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Department
Sociology
Course
Sociology 2172A/B
Professor
Jennifer Silcox
Semester
Winter

Description
Advertising and Whats Socially acceptableWhite Sells Ableism sellsHegemonic ideals influence advertising o Most powerful most dominant o Representations form the others have been completely ignored absent o Trying to appeal to the groups that have the most moneyWhat were some of the reasons representations of the other werent present in advertising Historical Portrayals of Visible MinoritiesAunt Jemima pancake mix and theblack lingoPlays into stereotypes as wellReenforcing the happy slave mentality Historical Portrayals of the DifferentlyAbledAbleism sells o Discrimination based on ones ability o Might discriminate in various ways like not having ramps to access certain buildings didnt allow note takers for people who are hard at hearing etco Ableism sells just like white sellsInvisible in advertising o Were hardly ever seen in ad
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