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30 Jan 12 - Social Networking and Advertising.docx

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Department
Sociology
Course
Sociology 2172A/B
Professor
Jennifer Silcox
Semester
Winter

Description
Social Networking and Advertising30 Jan 12 Social Networking SitesAre social networking sites changing advertising Are they changing the way we purchase o Any information you upload to Facebook is their property and thy can sell these ideas to advertisers o In 2010 more than 4 million users using social networking sites o 60 Americans use these sites o 70 of Canadians online use these sites 2009People ages 1834 use Facebook the mostMore women use Facebook more than men o 113 increase of people 55 and over 46 Increase of people ages 35 54 Were ListeningWe talk you listen vs You talk we listen o Now more of a conversation going on between advertisers and consumersWhat does the consumer thinkCrowdsourcingo A tactic that uses collaboration to create a finished productUnited Airlines o Dave Carrolls gu
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