Sociology 2172A/B Lecture Notes - Lecture 1: Human Capital, Consumerism, Determinant
8 Feb 2016
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Marshall mcluhan leading profit of electronic age wrote medium is the message. All advertising advertises advertisements every ad that you see is promoting advertising. Ad clutter we see ads everywhere, even if we don"t want to be looking at them our landscape is. 1968 cluttered with advertising: ad clutter might result in backlash from consumers, exposed to 4000 ads a day prior to internet age. Ad fatigue people are exhausted (tired out) from all of the advertising campaigns. Privileged form of discourse something that has a place of special prominence in our lives: a century ago, now. Church sermons go to church then give a sermon. Politicians political leaders important key figures. Discourse through and about objects moving away from intimate forms of discourse. We are communicating more through stuff than anything else. Brand tribes want to be part of nike tribe says something about you. Resource use increase does not result in an increase in happiness.
