Sociology 2172A/B Lecture Notes - Lecture 1: Flash Mob, Mobile Advertising, Brand Management
20 Apr 2016
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Document Summary
Advertisements had to fit particular genre conditions in order to be suitably differentiated from the editorial content in traditional media vehicles such a newspapers and commercial television or radio shows. Media professionals now talk about content as something, which drives the consumption of advertising. Content= news, documentary, entertainment, opinion, any communication form which has the potential to generate audience engagement. New media funding models are emerging because of various pressures including the fragmentation of media audiences under the influence of new communications technology and de-regulated media markets. Pitted with many new media vehicles as digital technology reduces start-up costs for print, internet, and broadcast media. Audience of each individual media vehicle has shrunk under increase competition and changing patterns of media consumption. Change in media consumption patters, traditional tv, radio and print fall and advertising revenues collapse. Fewer consumers paying for print media and more viewing and interacting with it on mobile phones, laptops etc.
