Sociology 2172A/B Lecture Notes - Lecture 7: Subliminal Stimuli, Kfc, James Vicary
13 Aug 2016
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Lecture 7: how advertising appeals subliminal advertising. Beer company hired attractive dutch women to wear orange dresses, color of their beer. Placed the women in friends and family section for players. Women were arrested and company charged b/c budweiser has all the sponsorship rights. Message was flashed for 3/100 of a second over 5 seconds. This isn"t accurate data- he made the statistics up. Wilson bryan key, 1970s wrote two books subliminal seduction & media. Use of subliminal sexual symbols or objects. Idea behind it consumer sees a sexual image - makes them feel good buys the product. Witch test (may be in a reading): put a witch in the water, if she drowned that means she wasn"t a witch, if she survived they burned her at the stake. Difficult to prove one way or another if something is there or not. No real research that has been confirmed if subliminal advertising has an effect on our buying behaviour.
