Sociology 2172A/B Lecture Notes - Lecture 10: The Body Shop, Hat Trick, Ableism

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Lecture 10: advertising and the other, part ii. During the world cup, pepsi did an ad campaign in sweden. Scored a hat trick in the following game. We"re going to pass over portugal made ronaldo look like a voodoo doll. People didn"t seem to realize that it was offensive. Diversity & inclusion from the ad council"s campaign. Forces us to question the hidden preconceptions that we harbour when it comes to love and age, sexuality, race, etc. Silhouettes behind an x-ray, come forward and kiss. We are all the same on the inside, which is what matters. We have become much more accepting of gender and sexuality. The number of homophobic individuals is increasing, contrary to the popular belief that it is decreasing. Gay window advertising: viewed differently by heterosexuals and homosexuals, feature gay individuals. Most people are anti-gay because it says so in the bible, but the bible also says that we shouldn"t be greedy.

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