Sociology 2172A/B Lecture Notes - Lecture 1: Media Consumption, Denim

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Advertising is undergoing a second creative revolution. Paid-for advertising generated revenue required to fund media channels. Many new media vehicles as digital technology reduces start-up costs. Audience reach of each individual media vehicle has shrunk under increased competition and changing patterns of media consumption. Fewer consumers are paying for print media and more consumers are viewing, and interacting with, media content on mobile phones, pcs, laptops and other wireless devices such as netbooks. The internet offers a massive potential audience reach. Advertisements now cost nearly nothing to make because of video sharing sites such as. What we understand by "advertising" as a genre of communication is changing. Advertising has become such a feature of daily life that sometimes it seems as if we hardly notice it. Advertising is, of course, so powerful precisely because it is taken-for-granted. Advertising can occasionally have an astonishing power to grasp widespread attention and, in a few celebrated cases, change entire markets.