Sociology 2172A/B Lecture Notes - Lecture 5: Woodbury Soap Company, Marc Jacobs, Dakota Fanning
13 Aug 2016
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Risky using sex to sell can alienate people. Use sex to sell products that have nothing to do with sex. Not as effective as we think it is. Top 100 most lucrative (effective) ads only 8 use sex. Axe ad: women running to the man using axe. Dove trying to represent women in a more positive way. Men being sexualized much more positive image. Old spice: selling sexuality as an attempt to sell product, portrayed as the ideal man. Woodbury soap ads promised happiness, love, intimacy: sales skyrocketed, radical ads using nudity. 1971-1978, jovin musk revenue went from . 5 million to million. Using sex to sell was an effective strategy in the 20th century because it was novel, hadn"t been done before. Becoming so commonplace that it is losing its effectiveness. Playboy going to stop featuring fully nude models, hoping to increase readership, leave more to the imagination. Using women as bait to get men to buy products.
