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Advertising and Society .docx

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Department
Sociology
Course
Sociology 2173A/B
Professor
Gaile Mc Gregor
Semester
Spring

Description
04/02/2014 Social advertising In ancient Greece and Rome  To free slaves  In England  To abolish debtor prisons  To grant voting rights to women  To do away with child labour  In 19  centaury America Abolition, temperance, prohibition and suffragette  Regulate quality of foods and drugs **Canadian government spends more money than any other body (not the same as the states) lots of the social advertising deals with health also includes environment  education  economy ▯ revitalize your economy  social advertising ▯ the application of marketing technologies developed in the commercial sector to the  solution of social problems where the bottom line is behaviour change.  Want us to change beahviour in some way  Involves ▯ we have a certain issue, and need to analyze, plan. Execute and evaluate programs designed to  influence the voluntary behaviour of target audiences to improve their personal welfare and that of society.  Health promotion strategies at health Canada Deliver health promotion messages to specific populations  Ex: educate people on smoking/second hand smoke not necessarily stop smoking Help individuals make decisions related to maintaining and improving health and well­being  Lalonde Report 1974 A new perspective on the health of Canadians  Key philosophical issue Should the government being in the business of  Modifying human beahviour  Marketing social change  With tax payers money  1970s Participaction (1972) Put physical activity on the map in Canada  Was found breaking  Became model for other organizations  In a study done, people said they would rather be without certain limbs then obese  People are so frightened by being obese  Dialogue on Drinking (1976) Wasn’t don’t drink and drive  It focused on not drinking to much  1980s social advertising becomes institutionalized  creation of a social mark
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