Sociology 2206A/B Lecture Notes - Lecture 10: Sampling Frame, Structured Interview, Closed Category
5 Apr 2018
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April 19th: spss is on exam. Survey research questionnaries: steps in conducting a survey, develop a hypotheses, decide on type of survey, mail, interview, telephone, or self-administration. Write survey questions: decide on response categories, design the layout, response rate, we can never get a perfect response rate, normal response-rate for a questionnaire or mail = 10, questionable external validity. Or are the respondents going to record the answers: pilot test survey instrument, decide on the target population, obtain or build a sampling frame. If one doesn"t exist, then you have to create one: decide on sample size, select a sample, also . March 21, 2018: the more information that is in your cover letter, the higher your response rate will be. Instead, we are probably going to do secondary-data research. This saves you a lot of time. Stages in sample survey research: planning, sample selection, questionnaire development, pre-testing, field work, preparation for analysis, process the data, prepare the report.
