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Department
Sociology
Course
Sociology 2206A/B
Professor
William Marshall
Semester
Spring

Description
Unobtrusive measures: • Content analysis  • Indirect methods • Data and secondary data analysis  Process of analytic induction: 1. Formulate a rough definition of the ‘problem’ 2. Formulate a preliminary explanation of the phenomenon 3. Ex. 1 case in light of your explanation 4. If the explanation fits look at other cases; if not reformulate your theory or  redefine the problem 5. Examine more cases, reformulate theory when necessary  6. This process of examining cases, reformulating hypotheses and theory, continues  until the researcher is satisfied that the theory is unlikely to be refuted by new  data Unobtrusive measures  • Use the physical evidence of human activity • Useful with inarticulate groups (very young children) • Useful where social activities are disapproved  • Where hostility may arise from direct methods Advantages: • Negates interviewer effect • Eliminates problems with access to groups • Nonreactive  Disadvantages: • Sifting through garbage • Time consuming method • Deceitful  • Physical evidence by itself is limited  Content analysis: • A technique used for gathering and analyzing the content of text. The technique  may focus on words, meanings, pictures, symbols, ideas, themes, or practically  any message that is communicated • Systematic examination of communications or messages • Quantitative content analysis • Manifest content  • Latent content  • Q
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