Sociology 2206A/B Lecture Notes - Lecture 10: Official Statistics, Amenable Group, Semiotics

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Donna Maynard

Document Summary

Some experiments, all survey research: quantitative: structured interviews & questionnaires, qualitative: qualitative interviewing, focus groups. Structured & unstructured observation, ethnography: quantitative: experiments, field experiments, natural & lab observation, qualitative: fully open to fully closed access, non-participant to full participants. We can also take the people out of the equation altogether. Collected for the express purpose of research, but not yours: by another researcher/organization for their own research, by an official body (ie: government) to be made available to other researchers. Collected by official bodies for their own purposes, but useful to social researchers. Data collected & organized using: content analysis (the study of recorded human communications, can create the same type of data as survey or structured observation, amenable to statistics. Content analysis as (often comparative) case-study: semiotics, discourse analysis, example: totalizing spaces of postmodernity in batman & the legend of. Wedding videos, diaries, mortgage agreements, grocery shopping lists.