** zimmels says we can easily be replaced. Just like your partner was in love before you, they can be in love after you. Love is a social fact, it is widespread and happens all the time. Zimmel says if we dwell on that, that is the death of love. ** bauman says because of the structure of insecurity that we live in, and the scientific and technological changes, means that we are structurally living in a time where detachment is promoted. Behaviourism: school of psychology emphasizing that human behaviour is predictable in particular situations. Mead disagreed: humans are self-reflexive (think about themselves as an object) so human interaction is more complex. Pragmatism: strand of philosophy that emphasizes the practical aspects and practical consequences of social action and interaction. Organizes our experiences of the past, present and future. Is both conventional (perpetuates the status quo) and innovative (makes change possible).