Interaction theories focus on the interpretation (social meaning) given to behaviour, and on the way such interpretation helps to construct the social world, the identities of people and ultimately, how they behave. Interactionist theorists focus on the communication aspects of interaction, whether verbal or nonverbal. They often give more attention to the observers of behaviour than to the behaviour itself. It is a characteristics that is subjective and imputed to the deviant by someone else, or it is the process that happens as the individual and his or her observers interact to produce meaning about particular situations. Social reaction to an individual will produce deviance . Labelling has to do with societal reaction to particular behaviour, and the. Subsequent reaction of the labelee to the label. Labeling someone or some behaviour as deviant is a process involving. Tanenbaum, "the dramatization of evil: a community cannot deal with people it cannot define.