Sociology 2275A/B Lecture Notes - Lecture 6: Jerry Mander, Vance Packard, Heinz Tomato Ketchup

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Defence: (a) new and innovative products this can bring techno-progress! ex. Its easier to produce 100,000 cars for a massive market than locally produced small numbers. Not just creating stuff, but selling on a massive scale: massive distribution chains (e. g. walmart). Tv, radio, magazine, newspapers depend on ad revenue to survive (b) adds to cost (8c in perfumes). Oligopolies created all campus pop machines are coke. Market dominated by 1 or 2 products like pc vs. You could save time maybe by having less choices, you could say the more competition there is, the more innovation there is. Economic critics are inconclusive - consumers would make smarter choices if there were no ads. But both left and right wingers say they make bad role models for kids: greedy narcissists: manipulation. Vance packard = main theorist [ wrote the hidden persuaders 1957] says ad makers use research to change habits and determine purchasing behaviors. Trick us into buying things psychological/moral argument.

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