Sociology 2275A/B Lecture Notes - Lecture 10: Counterculture Of The 1960S, Therefore I Am, Conspicuous Consumption
16 Jan 2017
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Materialism: for and against: the case for materialism, i consume therefore i am. Two senses of the word (cid:858)materialism(cid:859): philosophical belief that only physical things exist + material goods. Twitchell materialism in america gives you happiness and meaning. We live in a mall-condo culture: more stuff. Four times as much as people in middle europe/third world. Wilso(cid:374)(cid:859)s sociobiology: million years of male warriors/hunters, female nurturers/gatherers: this kinetic structure in our brains is still there, problems and critiques. Corruption of politics/ cultural icons, carnivalization of holy times, short attention span. Weber: catholic holy objects (you should worship god not the statue of him: spiritualize consumption: things will save us. Only when we get rid of enchanting things we can make the next world holy: sacramentalized objects makes us more powerful, less pain. Money & happiness (cid:271)asi(cid:272)all(cid:455) sa(cid:455)i(cid:374)g if (cid:455)ou(cid:859)(cid:396)e poor you cant be happy. False joy: debt: but 95. 5% people pay it off, (cid:271)o(cid:396)(cid:396)o(cid:449)i(cid:374)g (cid:373)o(cid:374)e(cid:455) is poo(cid:396) people(cid:859)s chance at happiness.
