Sociology 3307F/G Lecture Notes - Lecture 7: Institute For Operations Research And The Management Sciences, Body Language, Unstructured Interview

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Most common form of qualitative research . Individual is starting and focal point of research. Individuals can discuss their perceptions and recount their experiences. Partnership between researcher and research subject . Research topic selected and research question de ned. Interview sample determined (and selected: selection issues. Type(s) and number of subjects (see sampling issues: note:the best interviews are with knowledgeable subjects who want to share views that person. You won"t always be able to know whether individual participants will be. Read body language and other non-verbal information: audio-taping. Transcribing and accuracy: ethical considerations and interviewing. Con dentiality, anonymity and other subject rights must be addressed beforehand. Interviewee free to ask questions: why are you asking this? . May withdraw anytime: condition of voluntary participation. Similar to survey questionnaire: same questions for all. Very comparable, but no room for deviation from script: semi-structured interview. Interview guide guides conversation, with freedom for variation.

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