Sociology 3307F/G Lecture Notes - Lecture 3: Deconstruction, Occupy Movement, Content Analysis
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Wednesday, september 28, 2016 what is content analysis. Content analysis: the systematic analysis of texts, images, lm etc, unobtrusive method. Data are non interactive (not a product of interaction) Data exists independent of research (no need to generate data) Media representations common subject of analysis: framing of events (eg coverage of occupy movement, comparisons of media coverage (ef cbc vs sun news, media in uences on cultural ideals (eg body image in advertising) approaches: quant vs qual. Quantitative content analysis: originally, content analysis relied on statistical approach. Qualitative content analysis: qualitative content analysis focuses on sexual construction of meaning (representation, portrayal, framing) How are women shown or described? what does this tell us about common cultural presentation about women. How are social movements described? are we to sympathize, does this description differ between different tests, producers or texts/tv/news. Wednesday, september 28, 2016 sampling in content analysis. Gender representation in children"s books" sociology textbooks; tv shows, fashion magazines, newspapers.