Sociology 3307F/G Lecture Notes - Lecture 99: Content Analysis, Operationalization
22 Mar 2016
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Document Summary
Unobtrusive data exists regardless of research, is non-interacive (not a product of interacion) Examining paterns, themes, deeper meaning subjecive criique. Visual arifacts as data, a collecion method, data transmission medium: already exists (visual record), for analysis (visual diary, criical relexivity. Moive scruiny of corporaizaion of university (selling, less about outcomes) Previous research litle research (only american), combinaion of types and analysis, two views. Was change around 1996 funding cuts: uses new and previously used methods. Data viewbooks, 1980-2010 at 5 year intervals, total 35 viewbooks. Operaionalizaion paterns, similariies, diferences, meanings, longitudinal. Coding open coding, 28 groups, four main categories: what falls under categories. Findings academics take up less percentage of view book over ime, university speciic experiences take up more over ime. Overall shit from focus on academics to student experience, adverising: more corporaized. Obtrusive data created from interacion (where as content analysis unobtrusive) Photo elicitaion: paricipants take photos, talk to paricipant about why photo taken.
